Podcast: Driving DTC Loyalty Through Total Transparency

Podcast: Driving DTC Loyalty Through Total Transparency

In this show, Igor Bekker of natural baby product brand MADE OF explains how his direct-to-consumer business drives brand value and builds customer confidence by focusing on sustainable, ethically-sourced, quality ingredients, as well as offering shoppers all of the data to back up its claims

Piers Fawkes, PSFK
  • 23 july 2018

Due to the increasing availability of information regarding product content and ingredients, shoppers are demanding nothing short of the best in quality and content for their purchases, especially when it comes to products for their children. Organic baby skincare brand MADE OF is an example of a company that focuses on providing its consumers with access to data concerning product details like origin, organic and natural certifications and more, to back up its claims to quality. In this show, PSFK’s President of Research and Strategy Scott Lachut speaks to MADE OF’s founder Igor Bekker, about how the DTC brand maintains a commitment to total transparency, driving customer satisfaction and building trust.

For more about how brands like MADE OF are creating natural skincare offerings that appeal to health and environmentally-conscious consumers, as well as generating customer loyalty and confidence by ensuring the quality of their products, see PSFK’s report A Natural Approach To Baby Skincare.

Due to the increasing availability of information regarding product content and ingredients, shoppers are demanding nothing short of the best in quality and content for their purchases, especially when it comes to products for their children. Organic baby skincare brand MADE OF is an example of a company that focuses on providing its consumers with access to data concerning product details like origin, organic and natural certifications and more, to back up its claims to quality. In this show, PSFK’s President of Research and Strategy Scott Lachut speaks to MADE OF’s founder Igor Bekker, about how the DTC brand maintains a commitment to total transparency, driving customer satisfaction and building trust.

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+DTC
+retail

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