Levi’s Approach To DTC

Levi’s Approach To DTC

In this episode, Piers Fawkes of PSFK speaks to Mark Rosen, who oversees e-commerce at Levi’s, about how he uses technology like AI, natural language processing and conversational commerce to better serve consumers.

Piers Fawkes, PSFK
  • 16 may 2018


Today’s brands distinguish themselves by building rapport with their consumers, which is why companies are increasingly looking to technology to provide new ways to foster closer connections and personalized service. In this episode, Piers Fawkes, founder of PSFK, speaks to Mark Rosen, executive vice president and president of global e-commerce at Levi Strauss, about how he drives growth, consumer loyalty and sustainable profitability using technology like AI, natural language processing and conversational commerce to better serve consumers.

For more information about innovation in DTC retail and the related customer experience, visit PSFK’s report pages.


Today’s brands distinguish themselves by building rapport with their consumers, which is why companies are increasingly looking to technology to provide new ways to foster closer connections and personalized service. In this episode, Piers Fawkes, founder of PSFK, speaks to Mark Rosen, executive vice president and president of global e-commerce at Levi Strauss, about how he drives growth, consumer loyalty and sustainable profitability using technology like AI, natural language processing and conversational commerce to better serve consumers.

+direct-to-consumer
+DTC
+fashion & apparel
+Levi Strauss
+levi’s
+podcast
+Public
+retail

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