In this episode, PSFK finds out how MASSE is helping consumers wade through the overabundance of items available online and avoid unreliable reviews by enabling social commerce between friends and family

As retailers look for innovative ways to reduce consumers' choice overwhelm, recommendations are becoming a significant element that can hold sway in guiding customers down the path to purchase: In fact, 84% of consumers believe friends and family are the most trustworthy sources of information when it comes to opinions that influence their purchasing decisions.

MASSE is a new retail platform that accordingly leverages the power of community recommendations to help consumers make educated and confident purchasing decisions. In this show, PSFK Senior Strategist Penn Whaling speaks to co-founder Elizabeth Shaffer about how MASSE works to drive commerce and how the platform hopes to evolve alongside existing social networks like Facebook and Instagram.