In this episode, founder and CEO of HERO Adam Levene speaks about how his company helps retailers synch their in-store associates with customers shopping online to provide virtual assistance, as well as assists retailers with integrating their physical and digital outposts

While buying online is easy and convenient, the shopping experience can often leave customers less than impressed, unable to meet their needs for assistance and guidance. This is a challenge that Adam Levene, CEO and founder of HERO, hopes to address. In this show, PSFK founder Piers Fawkes interviews Adam to understand how his business dedicated to helping retailers integrate their physical and digital spaces aims to optimize the shopping experience by incorporating a live-chat, human element, synching in-store associates with customers shopping virtually to assist them with their purchases.

For more examples of how innovators like Adam are combining the convenience of commerce that people of today expect with the personal assistance that they desire, see PSFK's report the In-Home Retail debrief, or listen to the next podcast.