Fragrance experts explain how retailers are focusing on integrating elements of scent into their brand and product experiences to further engage customers

Scent may be the most subtly influential of the five senses. While visual and audio elements have taken priority when designing a store or product, now brands are increasingly looking to the power of the olfactory sense to enhance the customer experience. In this show, PSFK founder Piers Fawkes speaks to Olivia Jezler, a sensory designer and fragrance expert, as well as Guillaume Rolland of the scent and wellness tech company Sensorwake, to uncover the immense potential for incorporating fragrance into retail and brand experiences.

Marshaling the power of scent is just one way that brands are further engaging and immersing shoppers. For additional information on how retailers are enhancing the customer experience, see PSFK's report pages.

Lead image: beauty in nature stock photo from Natalia Deriabina/Shutterstock