In this episode, Zola's brand director explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

As weddings, the people they unite and what they stand for continue to evolve, digital planning platform Zola aims to consolidate the process with today's betrothed in mind.

In this show, Zola brand director, Jennifer Spector, speaks to PSFK about how the site simplifies the often complicated wedding planning process, building its functionalities around consumer feedback, needs and lifestyles. Offering everything from helping to-be-weds make easy events websites to organizing their guest lists and even automatically sending thank you notes, the company is now offering customers a brick-and-mortar space in New York City—which earned it the nickname the “Apple Store of weddings.”

Zola


Lead image: stock photos from Fotos593/Shutterstock

As weddings, the people they unite and what they stand for continue to evolve, digital planning platform Zola aims to consolidate the process with today's betrothed in mind.

In this show, Zola brand director, Jennifer Spector, speaks to PSFK about how the site simplifies the often complicated wedding planning process, building its functionalities around consumer feedback, needs and lifestyles. Offering everything from helping to-be-weds make easy events websites to organizing their guest lists and even automatically sending thank you notes, the company is now offering customers a brick-and-mortar space in New York City—which earned it the nickname the “Apple Store of weddings.”