In this episode, PSFK sits down with the subscription grocery platform's founder Abhi Ramesh to find out how his startup is transforming the way America accesses produce, and its plans to scale nationally by remaining online-only

Misfits Market's premise is simple: to ship a box of “ugly” produce to subscribers at their preferred frequency, and for prices that are often much lower than a grocery store's. Sourcing the cast-aside yet perfectly good produce at the farm, the online-only service helps curb waste as well as enable greater accessibility to a wide range of consumers with organic choices and low costs.

In this show, PSFK sat down with Abhi Ramesh, the service's founder, to find out how the company is growing into a brand that's making a positive impact on the world, one ugly vegetable at a time.

Misfits Market's premise is simple: to ship a box of “ugly” produce to subscribers at their preferred frequency, and for prices that are often much lower than a grocery store's. Sourcing the cast-aside yet perfectly good produce at the farm, the online-only service helps curb waste as well as enable greater accessibility to a wide range of consumers with organic choices and low costs.

In this show, PSFK sat down with Abhi Ramesh, the service's founder, to find out how the company is growing into a brand that's making a positive impact on the world, one ugly vegetable at a time.