Podcast: Home At The Top Of The Sales Funnel
Building rapport with shoppers at every touchpoint along the purchase path is crucial for a brand's success, a process that PSFK's Shopper Marketing Debrief details in this show
Listen as PSFK President of Research & Strategy Scott Lachut and Strategist Penn Whaling explain how companies can build better engagement with their customers at every point along the purchase path—from the sofa all the way to the shelf. Today's shopping starts in the home, manifests online and may end up in the store, so PSFK's Shopper Marketing Debrief looks at how companies tap into consumers and drive them down this path.
The debrief comprises core insights from PSFK's research into how shoppers expect to interact with brands today, and explains how businesses can use CRM systems to create visual search tools as well as details how to speak to customers via digital channels, overall encompassing 5 main trends for better interacting with and retaining their customers.
Lead image: Online shopping stock photo from A. and I. Kruk/Shutterstock