Podcast: Reimagining Brick And Mortar In The Digital Age
In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).
Shoppers have new expectations for the store experience today, inreasingly demanding options like high-touch design, one-to-one service and flexible fulfillment from their retail journey. This show, drawn from PSFK's Store Experience Design Debrief report, explores how leading brands are accordingly reimagining brick and mortar in the age of ecommerce, appealing to new consumer values.
Listen as three core members of the PSFK team outline the major pillars for retailers to keep in mind as they rethink store experience design, and ensure that the physical channel remains a successful way to engage shoppers. Take a listen through six main insights into why customers still care about the store in the age of commerce.