In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

Gen Z is the next influential consumer class, and the first truly digital native generation. Growing up in a climate of interconnectivity and on-demand capabilities, this generation has unique needs, values and expectations that are driving new forms of commerce from innovative brands and retailers.

In this show, PSFK explores this generation further, validating our deep-dive research with a custom, original consumer survey, to provide brands and retailers with a strategic framework to transform their experience and engage with this new generation of consumers. Listen in for key insights into developing a brand ecosystem that meets Gen Z's expectations and fosters a long-term relationship based on values like authenticity and a common purpose.