How the hospitality brand organically invented an elevated country motel experience in the era of Airbnb

TOURISTS is currently one of the hottest hospitality names around—so it might come as a surprise that its acclaim and success far exceeded its creators' expectations.

In this show, PSFK founder Piers Fawkes interviews the brand to learn about the elevated motel's organic evolution from '60s motor lodge to modern country lifestyle experience, and what its popularity says about emerging traveler desires in the era of Airbnb.

TOURISTS

TOURISTS is currently one of the hottest hospitality names around—so it might come as a surprise that its acclaim and success far exceeded its creators' expectations.

In this show, PSFK founder Piers Fawkes interviews the brand to learn about the elevated motel's organic evolution from '60s motor lodge to modern country lifestyle experience, and what its popularity says about emerging traveler desires in the era of Airbnb.

TOURISTS