In Brief

PSFK 2017 speaker and what3words CCO Clare Jones wants to change how the world thinks about postal addresses

As we prepare for PSFK’s CXI 018 in New York on May 18, we hit the archives to listen to one of the inspiring speakers from last year’s conference.

There are 4 billion people in the world living without addresses. UK-based startup what3words has solved this problem by splitting up the Earth into tiny 3-meter squares and giving each one a unique 3-word address. Their COO Clare Jones took to the PSFK stage to discuss a far less cumbersome alternative to GPS that’s also more accurate than traditional street addresses. The result? People in countries around the world are now able to receive packages and life-saving services in a way that was previously impossible.

As we prepare for PSFK’s CXI 018 in New York on May 18, we hit the archives to listen to one of the inspiring speakers from last year’s conference.

There are 4 billion people in the world living without addresses. UK-based startup what3words has solved this problem by splitting up the Earth into tiny 3-meter squares and giving each one a unique 3-word address. Their COO Clare Jones took to the PSFK stage to discuss a far less cumbersome alternative to GPS that’s also more accurate than traditional street addresses. The result? People in countries around the world are now able to receive packages and life-saving services in a way that was previously impossible.