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PSFK Is Hiring: Senior Strategist (Freelance To Full-Time)

PSFK Researcher & Strategist (Freelance to Full Time)

PSFK helps some of the most progressive and forward thinking companies understand emerging trends and the opportunities to leverage them. Our Members, Clients, Readers and Attendees come to our platform, listen to our advice, read our newsletters and attend our events because of the robust research that drives everything we do. As such, our Researchers and Strategists play a pivotal role and their work touches every aspect of the business.

We are ultimately looking for full time hire(s) but we typically commence this role with a three month freelance project. 

The Senior Strategist position would lead the day-to-day research, analysis and production of client-facing projects, reports for our members and internal teams (like events producers). The ideal candidate needs to be able to:


  • Possesses a strong understanding of the retail space, especially with a focus on innovation and the customer journey/experience
  • Demonstrates a daily passion for culture and innovation scanning across various news sources, mediums and online platforms
  • Should be excited by the prospect of interviewing experts and changemakers for private and public work.



  • Communicate complex ideas to clients, colleagues and members
  • Shows strong writing skills and can adapt writing style to different needs: framing analysis, composing client communications and briefs, and writing editorial content
  • May be required to contribute editorial content, as needed, to PSFK platform



  • Studies broad sets of information and ideas to recognize patterns, model implications and develop strategies
  • Ability to review the work of more junior staff and provide appropriate feddback
  • Interested in conducting trends-led qualitative research


  • Ability to provide implications for clients and business sectors
  • Willing to concept products, services, marketing and retail based on robust research and analysis
  • Interested in working with partners to both render and visualize ideas, and test them through research methods.



  • Handling day to day correspondence with clients + managing projects
  • Communicating deadlines with various stakeholders and an anticipating client needs.
  • Handling day to day correspondence with clients + managing projects, sometimes through junior staff
  • Sharing insights with clients, partners and colleagues



  • Managing the delivery of projects through a mix of freelance, contractor and full time strategists, designers and other vendors
  • Collaborating with management to ensure appropriate resource allocation


The ideal candidate has:

  • A BA in a field like Marketing, Advertising, Communications, English, Journalism, Business, or Sociology
  • 5-6 years of work/internship experience (experience at a retailer, brand or agency is a plus)
  • Authorization to work in the US 


The position will be virtual with expected NYC f2f meetings expected to commence in September (conditions willing). NYC office location tbd. 


Please send an email with your résumé and cover letter to Hedyeh Parsia at, with “Senior Strategist” noted in the subject line.


About PSFK

PSFK is the world’s leading business intelligence platform for innovation in retail and along the customer experience journey. Across every major industry vertical, we help the most progressive brands identify and leverage new shopper experience opportunities through a mix of trend reports, immersive events, insight-rich content, ideation workshops and on-demand research services.



Membership Overview

PSFK provides a cultural intelligence service for brands and agencies:

  • On-Demand Research
  • Extensive Report Library
  • Daily Feed Of Insights
  • Weekly Vertical Newsletters
  • Immersive Events


Bespoke Services

Since 2007, our NYC-based team has helped brands leverage emerging trends through a mix of consulting services.

  • Research & Strategy
  • Concepting & Consumer Journeys
  • Workshops & Trend Tours
  • Branded Content
  • Newsletters
  • Partner Events