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Activating Chatbot & Voice Platforms

This PSFK research paper gives an overview of how the emerging chatbot industry and voice agencies are empowering brands to build their own AI platforms or providing a suite of tools that democratize chat and voice development. Our findings indicate that as chat bots and voice-activated platforms become ubiquitous and multichannel, brands are exploring new technologies that enable more emotive, responsive and helpful chatbot assistants. This research paper discusses the contemporary chatbot and voice marketing applications, including agencies that are revolutionizing this space or optimizing deployment, as well as competitive platforms that companies are using to offer consumers tailored real-time brand experiences.