X

The Advertising Playbook

PSFK’s Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today’s digitally-saturated marketplace: experience marketing. To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

Published October 2017

Featured in the 60+ page report:
  • Actionable templates to guide experience planning, activation and analysis
  • Analyses of 45+ best-in-class experiential examples from the industry’s most innovative brands
  • A breakdown of 2018 industry and audience shifts
  • New consumer insights and KPIs to help shift experiential strategy
  • Expert perspectives and raw data-files from 'purple-panel' expert survey (n.375)
Get This Report

Immersion

Private Presentations

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:

Use our chat window
Contact Jeff Weiner at jeff.weiner@psfk.com
Or give us a call at +1 646-520-4672

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

Use our chat window
Contact Piers Fawkes at piers.fawkes@psfk.com
Or give us a call at +1 646-520-4672