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PSFK Report

Advertising Playbook

PSFK’s Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today’s digitally-saturated marketplace: experience marketing. To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

Experiential marketing has become the most critical tool in the modern marketer’s weapon chest. Not only do the variety of manifestations (pop-ups, turn- ups, takeovers, you name it) create rich, interactive, brand building engagements but, with an infusion of digital technology, the experiences can spread exponentially and their success can be tracked in precise detail.

No longer a tactic, experiential marketing offers a scalable solution that drives sales, builds loyalty and adds significant business value.

PSFK’s Advertising Playbook 2018 provides a practical set
of tools for marketers to plan, design and measure brand experiences in a way that maximizes audience impact and drives value for clients. This playbook is designed to be used as an in-the-moment planning tool, offering straightforward consumer insights, industry maps, activation guidelines, technology recommendations and KPI breakdowns supported by PSFK’s trends-led industry research and expert survey of 375+ marketing professionals.

Published October 2017