The Advertising Playbook

PSFK’s Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today’s digitally-saturated marketplace: experience marketing. To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

Published October 2017

Featured in the 60+ page report:
  • Actionable templates to guide experience planning, activation and analysis
  • Analyses of 45+ best-in-class experiential examples from the industry’s most innovative brands
  • A breakdown of 2018 industry and audience shifts
  • New consumer insights and KPIs to help shift experiential strategy
  • Expert perspectives and raw data-files from 'purple-panel' expert survey (n.375)

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Insights From The Advertising Playbook

Interview Sole Searching In The Age Of The Smartphone

We spoke with Ron Faris about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet

Interview Why Casper Is The Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

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