The Advertising Playbook

PSFK’s Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today’s digitally-saturated marketplace: experience marketing. To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

Published October 2017

Pro content
Featured in the 60+ page report:
  • Actionable templates to guide experience planning, activation and analysis
  • Analyses of 45+ best-in-class experiential examples from the industry’s most innovative brands
  • A breakdown of 2018 industry and audience shifts
  • New consumer insights and KPIs to help shift experiential strategy
  • Expert perspectives and raw data-files from 'purple-panel' expert survey (n.375)
Immersion

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

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Report Insights

Advertising How To Anchor Your Next Advertising Campaign In Consumer Insights

These emerging consumer macro-pillars from the Advertising Playbook 2018 help marketers meet their audience’s expectations of what an innovative brand should do

Advertising Roundtable: The Biggest Shifts In Experiential Marketing In 2018 And Beyond

To get some crystal ball predictions for what the future of advertising holds for PSFK’s Advertising Playbook, we turned to a handful of experts

Brand Activation & Immersion Why Advertising Is Moving From Digital To Experience-First

From our Advertising Playbook, brands looking to reset their relationship with consumers are investing in high-involvement experiences, amplified by interactive engagements and social sharing

Cafe & Restaurant How In-Step Engagements Are Altering Traditional Advertising Methods

In PSFK's Advertising Playbook, we explore how the limitations of conventional pop-up stores are leaving much to be desired by consumers

Delivery & Logistics How Contextual Calibration Keeps Customers Engaged

In our new Advertising Playbook, we discuss the importance of contextual calibration to make sure that a brand's messaging is able to hit the mark with a wider array of consumers

Interview Sole Searching In The Age Of The Smartphone

We spoke with Ron Faris about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet

Cafe & Restaurant How Third Space Communities Can Support Your Brand

In our latest Advertising Playbook, we explore how marketers can resonate with customers by providing them with memories

Interview Why Casper Is The Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

View more posts about Why Casper Is The Batman Of Sleep