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The Advertising Playbook

PSFK’s Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today’s digitally-saturated marketplace: experience marketing. To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

Published October 2017

Featured in the 60+ page report:
  • Actionable templates to guide experience planning, activation and analysis
  • Analyses of 45+ best-in-class experiential examples from the industry’s most innovative brands
  • A breakdown of 2018 industry and audience shifts
  • New consumer insights and KPIs to help shift experiential strategy
  • Expert perspectives and data, collected from 375+ advertising executives in PSFK’s 2018 Advertising Survey
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Immersion

Private Presentations

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. Contact Hedyeh Parsia on +1 646 520 4672 or via events@psfk.com

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action. To discuss a private workshop contact Hedyeh Parsia on +1 646 520 4672 or via events@psfk.com