Advertising Playbook

Experiential marketing has become the most critical tool in the modern marketer’s weapon chest. Not only do the variety of manifestations (pop-ups, turn- ups, takeovers, you name it) create rich, interactive, brand building engagements but, with an infusion of digital technology, the experiences can spread exponentially and their success can be tracked in precise detail.

Why Download This Report?

No longer a tactic, experiential marketing offers a scalable solution that drives sales, builds loyalty and adds significant business value.

What’s In This Report?

PSFK’s Advertising Playbook 2018 provides a practical set
of tools for marketers to plan, design and measure brand experiences in a way that maximizes audience impact and drives value for clients. This playbook is designed to be used as an in-the-moment planning tool, offering straightforward consumer insights, industry maps, activation guidelines, technology recommendations and KPI breakdowns supported by PSFK’s trends-led industry research and expert survey of 375+ marketing professionals.