The Advertising Playbook

PSFK’s Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today’s digitally-saturated marketplace: experience marketing. To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

Published October 2017

Featured in the 60+ page report:
  • Actionable templates to guide experience planning, activation and analysis
  • Analyses of 45+ best-in-class experiential examples from the industry’s most innovative brands
  • A breakdown of 2018 industry and audience shifts
  • New consumer insights and KPIs to help shift experiential strategy
  • Expert perspectives and raw data-files from 'purple-panel' expert survey (n.375)

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