AI Retail Playbook

PSFK’s AI Retail Playbook explores a new sea of change disrupting the retail industry—artificial intelligence. From cognitive computing to deep learning softwares, AI-powered infrastructures are driving meaningful and delightful shopping experiences like never before. Developed in partnership with Microsoft, the AI Retail Playbook will help retailers understand these technologies in context to contemporary consumer behavior and the multichannel retail landscape.

Published January 2018

Key Topics

Mixed Reality Stores

Enhancing the shopping experience with mixed reality tools or features that provide customers with additional information and entertaining narratives as well as make the decision-making process more interactive and foster memorable journeys.

Visual Search

Algorithmic engines translate real-world browsing behaviors into digital retail by allowing customers to discover new or related products using image-based search and analysis—curating recommendations based on aesthetic and similarity. This includes virtual store experiences that allow consumers to use mobile or otherwise digital tools to unlock content and interactive effects.