PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at

Alcohol & Cannabis: How Brands Can Elevate The At-Home Occasion

This PSFK guide is an alcohol and cannabis experience report on the innovative strategies to extend brand reach and maximize consumer engagement.

Executive Summary

To assist consumers in curating elevated at-home consumption moments, specifically around alcohol and cannabis, brands and companies are creating digital platforms, offering tech-powered accessories, and launching interactive remote events that transform the sameness and constraints of these at-home moments into memorable experiences.

Report Overview

In this alcohol and cannabis experience report by the PSFK iQ team, discover the ways in which brands both within and beyond the vice category can create great value for consumers by supporting them in their at-home endeavors (from happy hours for one to remote birthdays).

What You’ll Learn In This Report

  • Why brands and retailers are uniquely positioned to be experts, friends, and conduits during this unprecedented time, by offering means of connection, opportunities for education and information sharing, and easy-to-use products that offer consumers levity and learning.
  • Learn how companies are leveraging digital tools, distribution channels, and established platforms to replicate and build upon what were once long favored components of imbibing or celebrating with friends.

alcohol and cannabis experience report

Who Prepared This Report?

Thisalcohol and cannabis experience report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.