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PSFK Report

Applying Artificial Intelligence In Beauty Retail

This PSFK research provides a quick look at several ways that companies are using Artificial Intelligence, within and outside of the beauty space, to enhance the customer experience. From online to in-store customer data capturing, retailers are gathering insights from AI technologies and machine learning to provide personalized product recommendations, drive product development, and better understand customer patterns to adjust supply chain processes and optimize sales.

We found that:

Artificial Intelligence software turns customers’ online behaviors or patterns of engagement, translating these insights into relevant services within digital purchase or other online channels.

Artificial Intelligence software analyzes customers’ online behaviors or patterns of engagement, translating these insights into relevant services within digital purchase or other online channels.

Artificial Intelligence softwares are able to detect patterns in visual images and provide easy searches, recommendations and better customer service.

Companies are using Artificial Intelligence software to more accurately capture manufacturing, usage or customer insights, which then drive product development or ongoing service refinements.

This concise, 7-page research paper includes:

  • An insight-led overview of how retailers are gathering insights from Artificial Intelligence technologies and machine learning to provide personalized product recommendations
  • A compilation of best-in-class examples of Artificial Intelligence in beauty retail

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Published August, 2017