Applying Augmented Reality In Beauty Retail

This PSFK research paper provides a quick look at several ways that companies are using AR, within and outside of the beauty space, to provide solutions within the path to purchase and upscale convenience or augment product information. With many beauty brands implementing augmented reality technology into in-store or mobile applications, tangential research explores other ways retailers are leveraging these technologies, with the end goal of developing insightful practices that will benefit their consumers.

Published August, 2017

This concise, 7-page research paper includes:
  • An insight-led overview of how retailers are using AR, within and outside of the beauty space, to provide solutions within the path to purchase and upscale convenience or augment product information
  • A compilation of best-in-class examples of AR in beauty retail

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