Applying Brand Impact To Improve Public Spaces

This PSFK research paper gives an overview of how brands are improving spaces and communities through cause-based marketing and initiatives. This research paper discusses best-in-class ways that brands are creating positive impact with education, new business models, access to resources and company-led innovation.

What Topics Do The Researchers Study?

Community Empowerment

Creating platforms, tools and resources that citizens can take advantage of to promote community sharing, sustainable living practices and prosperity.

Circular Economy

Leveraging the power of established business platforms to transform operational practices at scale and encourage people to participate in sustainable practices to reduce excess waste.

Entrepreneurial Acceleration

Using the knowledge and resources of a company to educate individuals and entrepreneurs to advance in their careers and/or grow their businesses.

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About This Report

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Published January 2018