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This PSFK research paper gives an overview of how brands are improving spaces and communities through cause-based marketing and initiatives. This research paper discusses best-in-class ways that brands are creating positive impact with education, new business models, access to resources and company-led innovation.
Creating platforms, tools and resources that citizens can take advantage of to promote community sharing, sustainable living practices and prosperity.
Leveraging the power of established business platforms to transform operational practices at scale and encourage people to participate in sustainable practices to reduce excess waste.
Using the knowledge and resources of a company to educate individuals and entrepreneurs to advance in their careers and/or grow their businesses.
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Published January 2018
Demonstrating shared values with their customers by investing in the social impact and environmental initiatives and offering customers a way to directly influence which initiatives the brand supports.Shareable Activations
Creating unique and playful physical and digital experiences that customers will want to share to increase their own social status, while amplifying the reach of a brand