Improving Experience with Neuroscience

This PSFK research paper provides a snapshot of how companies are applying neuroscience and other data gathering techniques to better understand their customers’ behaviors and needs and effectively integrating these insights into the design process. Companies are employing neuroscientists and using their knowledge of human behaviors and/or directly measuring individuals’ responses to specific stimulus to influence design decisions.

Published August, 2017

This concise, 7-page research paper includes:
  • An insight-led overview of how neuroscience is being applied to design thinking
  • A compilation of best-in-class examples of how companies are leveraging developments in heath and science to drive business decisions


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