Applying VR & AR in CPG Retail

The following research provides a quick look at several ways that consumer packaged goods retailers are implementing augmented and virtual reality solutions within the path to purchase to upscale convenience or augment product information. Tangential research explores other ways retailers are leveraging these technologies, with the end goal of developing insightful practices that will benefit their consumers.

Published August, 2017

This concise, 5-page research paper includes:
  • An insight-led overview of how retailers are virtual reality and augmented reality technologies
  • A compilation of best-in-class examples that exhibit augmented and virtual reality solutions within the path to purchase to upscale convenience or augment product information

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