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PSFK Report

Applying VR & AR in CPG Retail

The following research provides a quick look at several ways that consumer packaged goods retailers are implementing augmented and virtual reality solutions within the path to purchase to upscale convenience or augment product information. Tangential research explores other ways retailers are leveraging these technologies, with the end goal of developing insightful practices that will benefit their consumers.

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About This Report

This is one of the 400+ reports available to Members of PSFK iQ, our professional research platform designed for Retail and CX leaders. Browse the full library at psfk.com/reports

PSFK iQ. Where Innovators Turn for Research

Our professional-grade research platform is designed specifically for Retail and CX leaders who want to know what’s next. Whether you’re staying current on trends or need a real-time research partner to help you get ahead, a membership to the iQ platform will deliver the info you need to make your next move. psfk.com/membership

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Published August, 2017