Applying VR & AR in CPG Retail

The following research provides a quick look at several ways that consumer packaged goods retailers are implementing augmented and virtual reality solutions within the path to purchase to upscale convenience or augment product information. Tangential research explores other ways retailers are leveraging these technologies, with the end goal of developing insightful practices that will benefit their consumers.

Published August, 2017

Pro content

This concise, 5-page research paper includes:

An insight-led overview of how retailers are virtual reality and augmented reality technologies
A compilation of best-in-class examples that exhibit augmented and virtual reality solutions within the path to purchase to upscale convenience or augment product information

Immersion

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.