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Take me to PSFK iQThe Asia Retail Guide is a PSFK report about store experience and design across Asia with a special focus on Seoul, Shanghai and Tokyo.
It has been a long time for the Asian region to finally open its borders. Considering the ease of restrictions, retailers shift their focus from online to offline and prepare to revive their businesses to cater to both domestic and international shoppers. Whether engaging customers with immersive, interactive experiences, making the physical store social-media-ready or extending its offering deeply interlacing with shopper lifestyles, Asian retailers prove that IRL moments are back and its retail experiences are indeed experiences.
The key themes around the latest store openings show that shoppers are increasingly seek value and connection with brands through different, multiple perspectives than just products and transactions. These consumer trends translate into creative collaborations, crossovers, purpose-first initiatives and cultural references intertwined into the customer experiences.
Here are some key takeaways from the report:
There are a few different types of professionals who may find the PSFK Asia Retail Guide report particularly valuable:
In this report, PSFK’s research and strategy team explores how retailers are implementing innovative strategies, re-formatting their physical footprints and aligning their stores with consumer expectations. Curious to learn more? To dig deeper into these trends and help you understand what this means for your business, connect with the PSFK team today.