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PSFK Report

Augmenting Customer Service Using Beacons

This PSFK research paper gives an overview of how in-store beacon and geofencing technologies are enabling retailers to aggregate and leverage customer data to provide personalized customer services. The paper provides related insight and examples that exhibit the transition from customized online shopping to tailored location experiences, through targeted promotions, assisted navigation, and other applications.

This concise, 9-page research paper includes:

  • An insight-led overview of how retailers are using in-store beacon and geofencing technologies
  • A compilation of best-in-class examples that exhibit the transition from customized online shopping to tailored location experiences

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About This Report

This is one of the 400+ reports available to Members of PSFK iQ, our professional research platform designed for Retail and CX leaders. Browse the full library at psfk.com/reports

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Our professional-grade research platform is designed specifically for Retail and CX leaders who want to know what’s next. Whether you’re staying current on trends or need a real-time research partner to help you get ahead, a membership to the iQ platform will deliver the info you need to make your next move. psfk.com/membership

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Published August, 2017