Augmenting Customer Service Using Beacons
This PSFK research paper gives an overview of how in-store beacon and geofencing technologies are enabling retailers to aggregate and leverage customer data to provide personalized customer services. The paper provides related insight and examples that exhibit the transition from customized online shopping to tailored location experiences, through targeted promotions, assisted navigation, and other applications.
Published August, 2017
- An insight-led overview of how retailers are using in-store beacon and geofencing technologies
- A compilation of best-in-class examples that exhibit the transition from customized online shopping to tailored location experiences
Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:
Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.