profile

PSFK Insider

PSFK’s paid weekly newsletter product. Trends delivered right to your inbox.

PSFK iQ

PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at sales@psfk.com
PSFK Report

Augmenting Customer Service Using Beacons

This PSFK research paper gives an overview of how in-store beacon and geofencing technologies are enabling retailers to aggregate and leverage customer data to provide personalized customer services. The paper provides related insight and examples that exhibit the transition from customized online shopping to tailored location experiences, through targeted promotions, assisted navigation, and other applications.

Published August, 2017