Augmenting Customer Service Using Beacons

This PSFK research paper gives an overview of how in-store beacon and geofencing technologies are enabling retailers to aggregate and leverage customer data to provide personalized customer services. The paper provides related insight and examples that exhibit the transition from customized online shopping to tailored location experiences, through targeted promotions, assisted navigation, and other applications.

Published August, 2017

This concise, 9-page research paper includes:
  • An insight-led overview of how retailers are using in-store beacon and geofencing technologies
  • A compilation of best-in-class examples that exhibit the transition from customized online shopping to tailored location experiences

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