For today’s children and teens, shopping is much more than the simple act of consumption. Thanks to new digital platforms and interactive media, shopping now offers up new moments of discovery, entertainment and self-expression. At the same time, new services and tools are winning parents over with increased flexibility and assistance. This version is part of a compendium on Back-To-School Decks by PSFK which highlight how brands and retailers can make shopping for any occasion exciting and convenient for both kids and adults.
(A Back-To-School: Lifestyle Trends companion report can be found here).
Published June 2019