Today’s children and teens not only have to face the challenges of growing up, but they must do so simultaneously navigating two worlds: the real and the digital. This hybrid reality presents amazing opportunities to extend their experiences and connections, along with an entirely new set of risks, stresses and obstacles. Traditional hallmarks of youth like pushing boundaries and seeking independence remain, but we also see a renewed importance being placed on aspects like balance and trust based on the influence and impacts of technology.
This Back-To-School Deck explores key lifestyle trends and highlights ways for brands and retailers to step in to meet these emerging needs and desires and serve as a trusted guide on the path to adulthood.
There is also a companion report on Back To School Retail Trends here.
Published May 2019