Back-To-School: Lifestyle Trends

Today’s children and teens not only have to face the challenges of growing up, but they must do so simultaneously navigating two worlds: the real and the digital. This hybrid reality presents amazing opportunities to extend their experiences and connections, along with an entirely new set of risks, stresses and obstacles. Traditional hallmarks of youth like pushing boundaries and seeking independence remain, but we also see a renewed importance being placed on aspects like balance and trust based on the influence and impacts of technology.

This Back-To-School Deck explores key lifestyle trends and highlights ways for brands and retailers to step in to meet these emerging needs and desires and serve as a trusted guide on the path to adulthood.

 There is also a companion report on Back To School Retail Trends here.

Published May 2019

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at sales@psfk.com or +1 646 520 4672 for more information.

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

Insights From Back-To-School: Lifestyle Trends

Analysis Jenzy Lets Parents Snap A Photo To Style And Size Kids' Shoes

From PSFK's Back-To-School Deck: Retail Trends report, here's how two leading brands are streamlining busy parents' lives with mobile experiences that locate in-store items and use photos to size kids' wares

Analysis Why Brands Like The Wing Are Investing In Childcare To Better Support Millennial Lifestyles

From PSFK's Back-To-School Deck: Retail Trends report, here's how two of today's leading brands are now focusing on offers like child-friendly coworking and integrated babysitting functions to support the entire family

Analysis How Brick-And-Mortar Retailers Like Macy's Are Marshaling Popups

From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

Analysis Why Brands Like Rent the Runway Are Adopting the Access Economy

From PSFK's Back-To-School Deck, here's how two companies are adapting to the needs of their customers by renting out their merchandise

Analysis Why Youth Retailers Like American Eagle Are Enabling Secondhand Apparel

From PSFK's Back-To-School Deck, here's how two brands are using thrifting to restructure how customers return unwanted items, catering to increased consumer interest in circular apparel

Analysis Brands Like Verizon Are Guiding Teens Into Adulthood By Providing Tethered Freedom

From PSFK's Back-To-School deck, here's how two leading brands are supporting graceful transitions for teens into adulthood, helping them safely use digital tools like credit cards and mobile plans

Analysis Brands Like Blume Are Providing Trusted Guidance For Teenage Transitions

From PSFK's Back-To-School Deck, here's how two brands have positioned themselves as lifestyle partners for young adults going through the trials and tribulations of puberty

Analysis Brands Billie, H&M And More Are Supporting Authenticity And Self-Expression In Kids

The following four examples showcase how brands are enabling and assisting young consumers in leading authentic lives, free from societal constraints and media pressure

Related CX Insights

Brand Activation & Immersion Whiskas Pet Food's Interactive Voice Assistant Encourages Kids' Curiosity

The cat food brand released a cat-shaped device meant for children that asks questions instead of answering them, encouraging education in their everyday lives

Children Brands Like Urban Outfitters Are Engaging Gen-Z With Virtual Shopping Events

From PSFK's Back-To-School Deck: Retail Trends report, here are two examples of how leading youth brands are using livestream platforms to combine the personal connection of offline retail with the convenience of ecommerce

Features Ways Top Brands Like Apple Are Promoting Digital Balance To Support Kids' Wellbeing

From mainstream to startup, tech brands are taking responsibility for the consequences of their products, promoting wellness with functions like time limitations and relaxation-focused content

Automotive How Brands Like Subaru Are Fostering Independence In Kids With Outdoor Sanctuaries

From PSFK's Back-To-School Deck, here's how two retailers are enhancing their value by promoting an active, playful lifestyle for kids with intricate playgrounds and adventures

Home How Brands Like IKEA Are Supporting Today's Kids With Self-Care Havens

From PSFK's Back-To-School Deck, here's how two brands are positioning themselves as lifestyle partners for consumers with kid-friendly, wellness-focused products and services

Cafe & Restaurant PSFK Tours The Wonder, New York City's Elevated Members' Club For Families

The founders of the design-led club explain how The Wonder goes beyond providing leisure, programming, and work spaces for kids and adults, enriching membership through choice brand partnerships and value-added services

Fashion & Apparel Walmart Launches Kids Subscription Clothing Box

To compete with ecommerce rivals, the retailer is collaborating with subscription service KIDBOX to offer children's apparel

Health Target Launches Insight-Informed, Sensory-Friendly Home Collection For Kids

In an effort to provide home goods that cater to kids' needs, Target collected insights from parents to design furniture, cushions, blankets and more that are sensory-inclusive