The Beauty Debrief

PSFK’s Beauty Debrief helps brands in any sector learn the secrets to offering a personalized brand experience and the benefits of doing so. By leveraging a new style of tailoring, entrepreneurs, brands and retailers can craft authentic relationships that meet the consumer wherever they please. PSFK’s global researchers pinpoint the key ingredients that help the beauty industry successfully apply customization for their customers’ needs. As a result, beauty brands are now reaching audiences with products and services that they can truly mold to fit their own personal preferences.
Our full report outlines strategies relevant for any consumer-focused industry to modularize their brand experience, building engaging connections that drive product sales and customer loyalty.

Published March 2017

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Featured in the 30+ page report:
  • 7 trends driving personalization and customization in beauty
  • 21 best-in-class examples of tailoring brand experiences for customers
  • Engagement strategies for customer-first industry verticals
  • Cheat sheets full of statistics, key quotes and interviews
  • A 30+ page presentation deck

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


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Report Insights

Beauty Mapping The Most Personalized Beauty Brands

PSFK’s Beauty Debrief explores how brands can build higher brand engagement by perfecting personalization

Retail Beauty Debrief: 8 Personalization Lessons Across Any Industry

Our Beauty Debrief reveals how brands can build more personalized experience across multiple industries, from travel to finance

Beauty What The DIY Beauty Boom Tells Us About What Customers Want

In our Beauty Debrief, PSFK examines how DIY products are putting customer desires first, and what brands can learn

Technology Tailored Beauty In A Box: An Interview With Birchbox Founder Katia Beauchamp

In PSFK's Beauty Debrief, we sat down with Katia Beauchamp to discuss how Birchbox looked outside of the sample box industry to create a personalized beauty experience

Beauty Roundtable: Courting Mass Retail In The Age Of Personalized Beauty

Modiface, Curology, PHLUR, Squire and Narvar on how customer input and humanization can improve sales success when it comes to product personalization

Beauty Roundtable: Engaging Customers In A New Beauty Landscape

Modiface, Curology, PHLUR, Squire and Narvar speak on how beauty retailers and brands must approach customers who expect a degree of convenience, freedom and humanity

Beauty Roundtable: Beauty For One And All

Modiface, Curology, PHLUR, Squire and Narvar advise on how beauty and personal care brands can navigate an industry that will be required to become more intimate and personalized

Beauty How Customization Is Reshaping The Beauty Industry

In our Beauty Debrief, PSFK discusses how the beauty industry is pioneering personalization to effectively build relationships with consumers

View more posts about How Customization Is Reshaping The Beauty Industry