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The Beauty Debrief

PSFK’s Beauty Debrief helps brands in any sector learn the secrets to offering a personalized brand experience and the benefits of doing so. By leveraging a new style of tailoring, entrepreneurs, brands and retailers can craft authentic relationships that meet the consumer wherever they please. PSFK’s global researchers pinpoint the key ingredients that help the beauty industry successfully apply customization for their customers’ needs. As a result, beauty brands are now reaching audiences with products and services that they can truly mold to fit their own personal preferences.
Our full report outlines strategies relevant for any consumer-focused industry to modularize their brand experience, building engaging connections that drive product sales and customer loyalty.

Published March 2017

Summary Presentation

Featured in the 30+ page report:
  • 7 trends driving personalization and customization in beauty
  • 21 best-in-class examples of tailoring brand experiences for customers
  • Engagement strategies for customer-first industry verticals
  • Cheat sheets full of statistics, key quotes and interviews
  • A 30+ page presentation deck
Member content

Workshops

Private Presentations

The team at PSFK Labs can present tailored versions of the findings of the report to private corporate teams and at public events. To book an in-person presentation, contact reports@psfk.com.

Team Workshops

Turn the trends into action, with a PSFK Workshop. Customized specifically for your business' goals, needs and culture, this is a two-day intensive, hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Your team will leave not just inspired and informed, but ready to take action. To discuss a private workshop contact reports@psfk.com.