This PSFK guide is a behavioral change report that explores innovative productivity and new consumer growth solutions.
Within a hybrid state of work and home, blurred lines are affecting both consumer mental health and wellness, as well as impacting the majority of productivity touchpoints for work, school, and physical fitness. A new suite of new tools is allowing consumers to overcome the ever-present barriers behind positive behavioral change, increasing their individual motivation and accountability with built-in incentives and personalized positive reinforcement.
To help our community of industry insiders better understand the ways in which brands, retailers and solution providers are innovating to support the personal growth goals of their customers, PSFK iQ researchers has identified 9 key trends that highlight innovative ways in which technology and transparency are being utilized to strengthen bonds.
This behavioral change report includes:
This behavioral change report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
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