This PSFK guide is a behavioral change report that explores innovative productivity and new consumer growth solutions.
Within a hybrid state of work and home, blurred lines are affecting both consumer mental health and wellness, as well as impacting the majority of productivity touchpoints for work, school, and physical fitness. A new suite of new tools is allowing consumers to overcome the ever-present barriers behind positive behavioral change, increasing their individual motivation and accountability with built-in incentives and personalized positive reinforcement.
To help our community of industry insiders better understand the ways in which brands, retailers and solution providers are innovating to support the personal growth goals of their customers, PSFK iQ researchers has identified 9 key trends that highlight innovative ways in which technology and transparency are being utilized to strengthen bonds.
This behavioral change report includes:
This behavioral change report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
The upside of having access to a nearly endless stream of information and media is that people can be more tapped in and engaged than ever before. The downside is that people feel equally overwhelmed by the sheer volume content they’re now exposed to. From personal searches to a steady stream of messages and alerts from services and contacts it can feel impossible to keep up. Completely disconnecting prompts fears of missing out so is...Gamified Motivation
As parents and individuals look to promote positive habits like exercise and healthy eating or ensure the completion of daily chores like homework or walking the dog, they’re turning to digital platforms that layer in elements like social accountability and rewards to keep their kids and themselves motivated. These tools allow anyone to assign tasks, track progress and offer bonuses and words of encouragement, while some even tie real world achievements to advancements or unlocked...Goal-Based Planning
Whether saving for a major purchase or attempting to learn a new skill, the process of working towards a long-term goal or behavior change can feel daunting. Progress can feel slow and the steps required can feel unrealistic or overly time consuming. To help people stay on track and complete achievable, bite-sized actions on a regular basis without giving up or getting frustrated, new platforms are providing the necessary frameworks and tools and pairing that...
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