Empowering Customers’ Personal Growth

This PSFK guide is a behavioral change report that explores innovative productivity and new consumer growth solutions.

Executive Summary

Within a hybrid state of work and home, blurred lines are affecting both consumer mental health and wellness, as well as impacting the majority of productivity touchpoints for work, school, and physical fitness. A new suite of new tools is allowing consumers to overcome the ever-present barriers behind positive behavioral change, increasing their individual motivation and accountability with built-in incentives and personalized positive reinforcement.

What You’ll Learn In This Report

• How productivity enhancements like gamification are helping to reframe tasks, projects, and to-dos as fun competitions with measurable outcomes, altering consumer mindsets by better reinforcing positive outcomes and pairing micro-actions with trackability to make both short-term and long-term goals feel more achievable.
• How new platforms are providing actionable, data-fueled frameworks paired with personalized education and advice to inspire and empower baseline consumer goal-setting.
• How a shift from passive and reactive approaches can be leveraged across all age groups, and in both student and employee-employer audiences.
• Why new tools and smart-feedback loops are helping alleviate the cognitive load many consumers are now facing, as well as offering peace of mind around their emotional well-being by layering in appropriate advice, education, and resources through the use of personalized AI.
• How smart watches, wristbands, and other wearable devices are now leveraging user data toward not just physical goals, but mental health and emotional benchmarks as well.

What’s In This Report?

To help our community of industry insiders better understand the ways in which brands, retailers and solution providers are innovating to support the personal growth goals of their customers, PSFK iQ researchers has identified 9 key trends that highlight innovative ways in which technology and transparency are being utilized to strengthen bonds.

This behavioral change report includes:

• 7 trends bringing to life how data and feedback loops are being used to promote positive behaviors
• 23 best-in-class examples from organizations leading the way through innovation
• Consumer insights around changing behaviors and expectations in the personal growth landscape

Who Prepared This Report?

This behavioral change report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.