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A Guide to Engaging Consumers with Livestream & Virtual Reality Tools

This PSFK branded entertainment report is a how-to for brands and retailers to help their executives use new livestreaming and VR tools to build upon the joys of travel, leisure, and culture in the comfort of people’s homes.

Executive Summary

While the ability to visit stores, attend concerts, and populate conferences in-person continues to fluctuate and be limited in scope, there remains a widespread consumer desire for interactive entertainment and immersive experiences. By deploying augmented and virtual reality tools, updated approaches to livestreaming, and growing social platforms, brands can meet and exceed these new consumer expectations for experiences and foster consumer engagement in the process.

Report Overview

In this branded entertainment report, the PSFK iQ team has examined how brands are innovating their approaches to remote consumer engagement by creating virtual worlds individuals can explore and curate to fit their personal preferences.

What You’ll Learn In This Report

  • Learn how brands can excite, intrigue, and engage consumers by linking physical products, related digital landscapes, the metaverse and remote adventures.
  • Discover how brands are joining new live streaming and virtual reality tools with the importance of human insight and relatability, to build upon the joys of travel, leisure, and culture in the comfort of people’s homes.

Who Prepared This Report?

This branded entertainment report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.