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Building Brand Trust through Privacy Tools

This PSFK research paper explores how companies are building trust with their customers by ensuring their data and privacy are secure. By providing product manufacturing information, offering opt-in to services in exchange for incentives, and demonstrating the importance of data security, bands are empowering users to take ownership of their personal data and make smarter decisions about their privacy and security. Simultaneously, these practices establish lifelong brand-consumers relationships centered on transparency and shared values. To foster this, the following report provides a quick look at new ways that companies are implementing features that authenticate customer’s identity, offer tailored assistance and dynamic protection to gain and sustain competitive advantage through providing transparent and personalized services to customers.

Published March 2018

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Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:

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Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

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Contact Piers Fawkes at piers.fawkes@psfk.com
Or give us a call at +1 646-520-4672