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This comprehensive store experience and design report from PSFK explores the innovative strategies that retailers and brands are using to create authentic and engaging community-oriented spaces, from health and wellness hubs to immersive experiences and product launchpads.
Community spaces have become a buzzword in retail, as retailers have come to realize the potential benefits of building and engaging with their communities. As e-commerce continues to grow, retailers are looking for ways to differentiate themselves from their competitors and to create a unique shopping experience that can only be found in their stores. One way to do this is by creating community spaces that provide customers with more than just a place to shop. By opening their doors to the neighborhood, retailers are creating spaces where customers can connect with one another and with the brand, building a sense of loyalty and trust that can help drive sales and build a sustainable business.
In this report, PSFK researchers explore how retailers are engaging with their communities by opening community spaces. From health and wellness hubs that offer a range of services from primary and urgent care to holistic health and wellness products and services, to product launchpads that provide a platform for new entrepreneurs to launch their products in stores, retailers are finding innovative ways to connect with their communities.
This report also includes key points for brands to provide authentic community-oriented experiences at the brands’ core, as well as key levers – ideas around which retailers can build and nurture their communities while meeting their customers’ evolving needs and desires.