Building Pop-Up Fitness Experiences

This research paper gives an overview of how brands are using experiential marketing and innovative activations to create unique customer-focused pop-up events. The paper provides related insight and examples that exhibit the transition from long-term brick-and-mortar rentals to short-term spaces that invite customers to experience brands and engage with products in new life-enhancing, immersive, community-building, and/or exclusive engagements.

Published August 2017