Building Pop-Up Fitness Experiences

This research paper gives an overview of how brands are using experiential marketing and innovative activations to create unique customer-focused pop-up events. The paper provides related insight and examples that exhibit the transition from long-term brick-and-mortar rentals to short-term spaces that invite customers to experience brands and engage with products in new life-enhancing, immersive, community-building, and/or exclusive engagements.

This concise, 10-page research paper includes:

• An insight-led overview of how brands are using experiential marketing and innovative activations to create unique customer-focused pop-up events
• A compilation of best-in-class examples that exhibit the transition from long-term brick-and-mortar rentals to short-term spaces that invite customers to experience brands and engage with products in new life-enhancing, immersive, community-building, and/or exclusive engagements

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Published August 2017