Take me to iQ

PSFK iQ

PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at sales@psfk.com

Building Pop-Up Fitness Experiences

This research paper gives an overview of how brands are using experiential marketing and innovative activations to create unique customer-focused pop-up events. The paper provides related insight and examples that exhibit the transition from long-term brick-and-mortar rentals to short-term spaces that invite customers to experience brands and engage with products in new life-enhancing, immersive, community-building, and/or exclusive engagements.

This concise, 10-page research paper includes:

  • An insight-led overview of how brands are using experiential marketing and innovative activations to create unique customer-focused pop-up events
  • A compilation of best-in-class examples that exhibit the transition from long-term brick-and-mortar rentals to short-term spaces that invite customers to experience brands and engage with products in new life-enhancing, immersive, community-building, and/or exclusive engagements

Key Topics

Community Platforms

Brands are building stronger communities by establishing digital and physical platforms and activations that help foster the relationship among customers and encourage participation, empowering consumers to co-create the rules and even inviting them into the R&D process. It includes hosting programmed events to build confidence in a purchase or product use in an engaging manner. It also includes peer-to-peer platforms where consumers can interact and exchange with each other.

Curated Merchandise

Consumers can buy a product from anywhere, but they can only find an identity in partnership with a trusted brand. At the same time, companies are facing increased competition from the marketplace and are looking to differentiate their offerings. As a result, companies are developing complementary content, products, services and stores that connect with the needs and passions of their customers. This includes collaborating with brands on one-of-a-kind merchandise to extend reach.

Building Pop-Up Fitness Experiences

This concise, 10-page research paper includes:

  • An insight-led overview of how brands are using experiential marketing and innovative activations to create unique customer-focused pop-up events
  • A compilation of best-in-class examples that exhibit the transition from long-term brick-and-mortar rentals to short-term spaces that invite customers to experience brands and engage with products in new life-enhancing, immersive, community-building, and/or exclusive engagements

Published on: Sep 25, 2017

If you like this report, here are some others that might be of interest