Building Strong Emotional Connections To Brands

This PSFK research paper gives an overview of how brands are elevating their relationships with their customers, while simultaneously creating meaningful value around their product and brand experience. Through a range of activities that include the development of educational content, community-building initiatives and one-to-one service and support, brands are going beyond the transactional moment of purchase to build emotional connections with their audiences.

The report features best-in-class case studies and insights collected from the PSFK x Suzy Brand Connection Survey, an original survey of 1,000 consumers conducted by PSFK and Suzy, the real-time consumer polling platform.

Published June 2019

This 16-page report includes:

  • 7 trends that outline the strategies applied by the most engaged brands
  • 31 trend-supporting exemplary case studies
  • Exclusive expert insights from 3 of the featured brands
  • 7 key levers for creating emotional brand connections
  • Quantitative and qualitative results from the Brand Connection Survey, an original survey of 1,000 US consumers conducted by PSFK and Suzy, the real-time consumer polling platform, that provide key insights into how consumers view their relationships with their favorite brands

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