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Take me to PSFK iQAvailable for free, this PSFK guide is a metaverse business strategy report that outlines the key building blocks of the metaverse economy with a focus on creating tools and services for a diverse community of consumers and creators.
The metaverse along with web3 and crypto/blockchain offers the promise and possibility of decentralization, interoperability, collective ownership, and trust being embedded into the foundations of this emerging digital landscape. At the same time, it opens the door to new modes of personal expression, accessibility, and economic opportunity for the community of users but only if these progressive values are embedded into the architecture and infrastructure that will power these virtual worlds.
Through the lens of eight trends, you’ll discover key building blocks of the metaverse economy with a focus on creating tools and services for a diverse community of consumers and creators. In particular, in this metaverse business strategy report, ‘Foundational Initiatives for the Metaverse’, we look at the ways diversity, equity, and inclusion are being architected into virtual worlds from their inception and the critical ways that companies can get involved.
We deep dive into the foundational elements that must be considered when developing a metaverse business strategy.
This metaverse business strategy report provides:
This video includes a presentation of key insights in this metaverse business strategy report plus expert discussion with Liz Bacelar of Estée Lauder Companies and Alan Smithson of MetaVRse.
This metaverse business strategy report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen
Despite their best intentions, emerging technologies and platforms come with unintended consequences, particularly in the hands of a small minority of bad actors who seek to take advantage of new behaviors, lack of education and loopholes. While there is no way to predict every way that the metaverse might be misused, organizations are learning from past mistakes and taking a much more proactive approach to create spaces and experiences that are safe and welcoming for...
Equitable FoundationsBecause technology devices and platforms have traditionally been conceived of and built by a largely white, male cohort, there is a prevailing sentiment that the experience has an inherent POV and bias that doesn’t necessarily speak to the needs and concerns of its diverse audience of users. As a result, many see the emergence of the metaverse and its supporting infrastructure as an opportunity to reverse that course by ensuring that a broader range of...
P2P BrokeringIn the emerging metaverse economy, there is already a vibrant marketplace for the buying and selling of digital assets from artworks and fashions to real estate and even limited-edition memberships. As these exchanges evolve, new mechanisms are being developed that expand an owner’s ability to generate income from their assets through peer-to-peer rental, lending and revenue sharing. Beyond individual investment opportunities, these emerging models create additional value for platforms and their communities by lowering the...
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