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Phone Camera As Consumer Engagement Tool

This PSFK research paper explores how companies and brands are leveraging the mobile camera to enhance the customer experience.

The following research identifies different ways that image recognition and AR technology can be used to improve search and advice, create interactive retail experiences and surface additional information.

Published February 2018

Key Topics

Visual Search

Algorithmic engines translate real-world browsing behaviors into digital retail by allowing customers to discover new or related products using image-based search and analysis—curating recommendations based on aesthetic and similarity. This includes virtual store experiences that allow consumers to use mobile or otherwise digital tools to unlock content and interactive effects.

Digital Drops

Generating excitement around product launches by relying on shopper's anticipation of a set release date to unlock access.

Phone Camera As Consumer Engagement Tool

Published on: Feb 7, 2018

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