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PSFK Report

Implementing Data In Path To Purchase

Digital platforms offer new ways for companies to engage with customers, delivering personalized and unique experiences throughout the path to purchase. With the increase of consumer connectivity, companies are capturing and aggregating data to inform their decision-making and best meet customers’ needs. This research paper explores brands, organizations and enterprises that are implementing, capturing and leveraging large amounts of data to create meaningful customer experiences.

Published August, 2017