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PSFK Report

Capturing Data In Retail Environments

Digital platforms offer new ways for companies to engage with customers, delivering personalized and unique experiences throughout the path to purchase. With the increase of consumer connectivity, companies are capturing and aggregating data to inform their decision-making and best meet customers’ needs. This research paper explores brands, organizations and enterprises that are implementing customer-centric digital strategies and data analytics software to provide real-time inventory snapshots, purchase and shipment tracking information and minimized check-out time, effectively reducing end-to-end friction and enabling a seamless customer journey.

Published August 2017