Capturing Data In Retail Environments

Digital platforms offer new ways for companies to engage with customers, delivering personalized and unique experiences throughout the path to purchase. With the increase of consumer connectivity, companies are capturing and aggregating data to inform their decision-making and best meet customers’ needs. This research paper explores brands, organizations and enterprises that are implementing customer-centric digital strategies and data analytics software to provide real-time inventory snapshots, purchase and shipment tracking information and minimized check-out time, effectively reducing end-to-end friction and enabling a seamless customer journey.

Key Topics

In-Step Fulfillment

Meeting the demand for speed and immediacy by using the physical store and other convenient locations to fulfill online orders and facilitate a hassle-free return process, meeting consumers on their own terms and adapting to their ever-changing set of needs through flexible pickup and delivery options.

Real Time Inventory

Advancing the merchandising process by implementing next-gen technologies that allow for accurate real-time inventory, staffing, distribution and delivery adjustments as well as consumer behavior data to stock the right product at the right place and time. This includes leveraging purchase and in-store behavioral data to make quick pivots or anticipate shifts and be the first to market with new products that meet emerging needs.