Capturing Data In Retail Environments
Digital platforms offer new ways for companies to engage with customers, delivering personalized and unique experiences throughout the path to purchase. With the increase of consumer connectivity, companies are capturing and aggregating data to inform their decision-making and best meet customers’ needs. This research paper explores brands, organizations and enterprises that are implementing customer-centric digital strategies and data analytics software to provide real-time inventory snapshots, purchase and shipment tracking information and minimized check-out time, effectively reducing end-to-end friction and enabling a seamless customer journey.
Published August, 2017
- An insight-led overview of how companies are capturing and aggregating data to inform their decision-making and best meet customers’ needs
- A compilation of best-in-class examples of customer-centric digital strategies and data analytics software
Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:
Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.