CES 2018: Event Recap

An Outline Of Innovative Technology Trends & Examples

This PSFK research paper gives an overview of new technologies unveiled at CES 2018, which entail advancements in voice recognition and imaging technologies, as well as mixed reality and cross-platform experiences. This research paper discusses innovation within a range of industries such as health and wellness, transportation and home. Many of the ideas point to an intimately connected lifestyle as consumers’ daily routines become increasingly streamlined and offloaded to intelligent digital services. Tangential research also explores stand-out examples of marketing activations and product design enhancements.

Published January 2018

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