China Retail Guide

In recent years, China has become a laboratory of retail innovation, implementing changes quickly and on a large scale. Brands and retailers in China are not just blurring the line between online and offline retail but obliterating it with a dynamic, hybrid vision of retail that implements the best aspects of both, supported by a highly sophisticated logistics infrastructure that makes the shopping experience truly seamless. At the heart of these changes is the goal of putting consumer needs at the center.

PSFK’s China Retail Guide examines three major players  — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe and outline the immense opportunities for brands and retailers to transform the retail ecosystem. The report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

Published December 2018

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The 85+ page report includes:

  • Key insights on Chinese consumers’ expectations for retail and how they can help brands and retailers understand global consumers’ future demands
  • Key pillars of the current Chinese retail landscape and how they can offer insight into the global future of retail
  • In-depth analyses of 3 of China’s major players comparing their key innovations along the purchase path, supported by more than 50 exemplary case studies
  • Initiatives that all brands and retailers can implement to drive ‘new retail’ now
Additional content:

  • Summary presentation deck
  • Link to The China Debrief webinar recording

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at sales@psfk.com or +1 646 520 4672 for more information.

Immersion

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

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Report Insights

Automotive How Retailers In China Are Enabling Faster On-Demand Grocery Ordering And Delivery

As detailed in PSFK’s China Debrief, grocery retailers in the forward-looking country are experimenting with interactive technology both inside the store and on-the-go to enable shopping experiences that are faster and more intuitive than ever

Brand Activation & Immersion 8 Inspiring Strategies From China's Leading Retailers

In this excerpt from PSFK's China Retail Debrief, explore the key techniques and strategies that keep the nation's retail giants at top of market, from localization and autonomous delivery to digital-led stores

Fashion & Apparel How Tencent Is Integrating Next-Generation Tech For Seamless Store Experience And Design

Marshaling technology like face scanning for quick checkouts and WeChat integration that eliminates queues and lets consumers pay via mobile, here's how Tencent is building digital-led stores for brands like Intel and Walmart to optimize frictionless shopping

Consumer Goods How JD.com Remains A Leader In Delivery & Logistics Innovation

JD.com, one of China's top retailers, offers flexible delivery and fulfillment options to allow shoppers to choose the one that best meets their in-moment needs

Food & Beverage How Alibaba Leads With Innovation In Transaction & Payment Technology

China's retail giant Alibaba is at the global forefront of new payment technology, harnessing facial recognition, mobile apps and more to merge the digital and physical for next-gen seamless transactions

Delivery & Logistics Interview: How Alibaba's North America B2B Business Streamlines The Retail Experience

An executive from Alibaba North America tells PSFK how the company is enabling other businesses to be better ecommerce retailers

Advertising Taobao Appeals To Millennials With Shoppable Retail Festival

The Chinese ecommerce giant allowed people in the audience as well as those streaming the festival at home to purchase show merch from featured retailers with a few swipes of their phone

Beauty JD's Ecommerce Platform Connects Luxury Brands With Consumers In China

Toplife is a shopping platform that connects customers in China with premium brands from around the world, helping various retailers directly transact with the powerful purchasing demographic

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