China Retail Guide

In recent years, China has become a laboratory of retail innovation, implementing changes quickly and on a large scale. Brands and retailers in China are not just blurring the line between online and offline retail but obliterating it with a dynamic, hybrid vision of retail that implements the best aspects of both, supported by a highly sophisticated logistics infrastructure that makes the shopping experience truly seamless. At the heart of these changes is the goal of putting consumer needs at the center.

PSFK’s China Retail Guide examines three major players  — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe and outline the immense opportunities for brands and retailers to transform the retail ecosystem. The report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

Published December 2018

The 85+ page report includes:

  • Key insights on Chinese consumers’ expectations for retail and how they can help brands and retailers understand global consumers’ future demands
  • Key pillars of the current Chinese retail landscape and how they can offer insight into the global future of retail
  • In-depth analyses of 3 of China’s major players comparing their key innovations along the purchase path, supported by more than 50 exemplary case studies
  • Initiatives that all brands and retailers can implement to drive ‘new retail’ now
Additional content:

  • Summary presentation deck
  • Link to The China Debrief webinar recording

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.


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