In recent years, China has become a laboratory of retail innovation, implementing changes quickly and on a large scale. Brands and retailers in China are not just blurring the line between online and offline retail but obliterating it with a dynamic, hybrid vision of retail that implements the best aspects of both, supported by a highly sophisticated logistics infrastructure that makes the shopping experience truly seamless. At the heart of these changes is the goal of putting consumer needs at the center.
PSFK’s China Retail Guide examines three major players — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe and outline the immense opportunities for brands and retailers to transform the retail ecosystem. The report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
Published December 2018