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How to build stronger Customer Relationships with Circular Sustainability Initiatives

This PSFK guide is a circular business report on strategies brands, retailers and all businesses can apply to reduce environmental impact, improve social impact and drive long-term loyalty.

Executive Summary

In today’s marketplace, sustainability has gone from being a choice to a business imperative. Consumers are increasingly aware of the impacts of their personal choices and as a result, are choosing to purchase from companies that are taking meaningful steps to reduce their emissions, cut waste and support their communities to take action. For their part, leading organizations in the space see environmental initiatives as a competitive advantage and are embracing them as opportunities to create better products, streamline their operations and deliver value at every stage.

Report Overview

Within this circular business report, the PSFK team has seen a diverse range of businesses from apparel and home goods to grocery and electronics prioritizing sustainability efforts that create new touchpoints and extend their ‘permission to play’ well beyond the point of purchase. Download today to discover circular business strategies to reduce environmental impact, improve social impact and drive long-term loyalty.

What You’ll Learn In This Report

  • While pro-climate strategies tend to require greater upfront investment, why over their lifetime they have the potential to deliver exponential returns through revenue associated with increased sales and new business models.
  • Why the circular mindset and approach views both the product and the customer relationship as a continuous lifecycle with shared responsibility throughout.
  • How companies are investing in education to help customers adopt better behaviors and take incremental actions to achieve larger collective results and finding innovative ways to keep both products and their packaging in circulation longer to reverse the course of our disposal culture.

Who Prepared This Report?

This report on circular business was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.