This shopper education & assistance guide is a clienteling strategy report for brands and retailers to help them grow sales and provide a personalized experience through the use of intuitive, artificially-intelligent, digital marketing tools.
Over the past few years, the expectations of modern shoppers have evolved just as rapidly, if not more so, than the retail landscape itself. In order to transact and win loyalty from this new wave of consumers, potentially wary of swapping the convenience and personalized clienteling of online commerce for an in-store shopping experience, retailers are combining best-in-class digital personalization tools with holistic, cross-channel clienteling services to better elevate the customer experience across key pre-and-post-purchase touchpoints.
Within this clienteling strategy report, PSFK iQ researchers explore the ways top retailers and brands are super-charging their clienteling engagements through cross-channel tools that drive enhanced CX and develop meaningful relationships with high-value customers. Within the trends and supporting examples, discover the retail technology, personalized customer service solutions, and key clienteling strategies catering to the elevated consumer needs and expectations of key customer segments today.
Within this clienteling strategy report, PSFK iQ researchers present the ways top retailers and brands can super-charge their clienteling engagements through cross-channel tools that drive enhanced CX and develop meaningful relationships with high-value customers.
This clienteling strategy report provides:
This research paper was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen
Brands are tapping into consumers’ penchant for lifelong learning by layering educational services into their products and offerings. From creating lessons for skills development to providing suggestions on how to repurpose and repair products – brands are maximizing the ownership experience and post-purchase value while strengthening customer loyalty and relationships.Omnichannel Support
Spanning stores, websites, apps, social media, gaming and more, consumers are connecting to associates, content, products and experiences across a multitude of channels and platforms. To deliver against an expectation for real-time support at every touchpoint, brands and retailers are adopting AI and tech solutions to provide costumes with 1:1 support throughout the product discovery and trial phase.Specialized Expertise
Digitally-savvy and informed, today’s consumers are approaching purchase decisions as experts in their own right. As a way to add greater value to both the in-person and digital shopping experience, retailers and their workforce are cultivating personalized relationships with consumers by leaning into in-depth training and enlisting experts to provide specialized services on a 1:many and even 1:1 basis.
The sustainable clothing and accessories brand is finding success by leveraging next-generation clienteling tools, technologies, and techniques to elevate the customer experience.