Closing The Loop With Sustainable Packaging

As single-use plastic waste becomes a global environmental crisis, consumer preference is shifting strongly towards sustainable options, driving brands to rethink their end-to-end supply chain and consider the environmental impact of their product’s packaging. From innovating with cutting-edge materials to post-consumer initiatives that remove the friction from refilling or recycling their items, this research paper explores how forward-thinking CPG brands are redesigning their packaging practices in order to connect with consumers over shared values while creating new revenue opportunities. 

It is supported by best-in-class case studies, and insights collected from the PSFK x Suzy Sustainable Packaging Survey, an original survey of 500 US consumers conducted by PSFK and Suzy, the real-time consumer polling platform.

Published July 2019

This 12-page report includes:

  • 25 trend-supporting exemplary case studies
  • Exclusive expert insights from 3 of the featured brands
  • 4 key levers for redesigning packaging practices
  • Results from the PSFK x Suzy Sustainable Packaging Survey, an original survey of 500 US consumers conducted by PSFK and Suzy, the real-time consumer polling platform, that provide key insights into consumers’ emerging views on the importance of sustainable packaging

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Insights From Closing The Loop With Sustainable Packaging

Analysis How Tide And More Use Efficient Packaging To Curb Carbon Emissions

With innovative design that allows products to ship in smaller, compact containers, brands are helping to offset their environmental impacts

Analysis From Nestlé to Guinness, CPGers Are Rethinking Plastic-Free Packaging

A few key brands are ditching hard-to-recycle or single-use packaging in favor of materials like paper and metal to help consumers curb waste without forgoing their favorite food & bev

Analysis Three Brands Helping Shoppers Avoid Single-Use Plastic

Consumers are saying no to single-use plastic, leading innovative brands from PepsiCo to Evian to design replenishment platforms that offer alternative ways to consume their products

Analysis How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience

By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process

Analysis How Brands Like Nestlé Are Pursuing Sustainability Without Sacrificing Convenience

In a push for sustainability, brands are creating new materials with organic, biodegradable origins, preserving the convenience of disposable packaging while reducing end-of-life impact

Analysis By Rewarding Recycling, These Brands Are Becoming More Eco-Friendly

From Coca-Cola to Corona, these companies incentivize recycling to encourage greener consumer habits and give back to the planet

Analysis From Colgate To Nestlé, CPGers Are Revolutionizing Sustainability

Implementing new recycling tech and sustainable materials, these brands are responding to demand for greener retail and product experiences

Analysis Courting Today's Eco-Conscious Consumers With Closed-Loop Systems

In response to consumer demand, brands from Gillette to Nespresso are taking responsibility for the waste their products generate, establishing new circular business models

Related CX Insights

Fashion & Apparel H&M’s new platform helps shoppers get crowd-sourced fashion advice

Swedish fast fashion retailer H&M launched a peer-to-peer fashion advice platform that connects shoppers with the community to help answer questions they may have. Users can ask questions such as, “What should I wear on a first date?” directly to the platform. They then receive answers from the community in the form of Instagram-style images or videos that include styling tips and links to purchase the featured products, which are drawn not just from H&M’s brands but other brands as well.

Fitness & Sport Curated connects sports enthusiasts with a community of industry experts for personalized product recommendations

Curated is an online platform whose community of experts provides consumers with personalized product and experience recommendations for winter sports, golf, cycling and yacht charters. Customers get started by answering a couple of basic questions and are matched with the appropriate expert. Users can then discuss their preferences and budgets with their experts via email, video chat, text or a portal on Curated’s website. The expert then sends a list of personalized recommendations, comparing different products and prices, along with insider tips. Curated’s services are free to use, but they ask that customers send feedback and share experiences in order to improve the service.

Entertainment Barnes & Noble brings together a community of book lovers through its Browsery app

Bookstore chain Barnes & Noble released an app called Browsery to facilitate peer-to-peer recommendations. Users can engage with one another and ask questions, no matter how broad or specific, regarding books and what they're looking to read next. It also lets readers make a to-read list within the app.

Innovation SHAREit Lite simplifies peer-to-peer file sharing

SHAREit Lite is an app that makes peer-to-peer file sharing simple. Users can sign up using only a unique username, without entering an email address or phone number. They can then use the app to chat with their friends and transfer music, photos or any types of files without any limits on file size or number of files.

Cafe & Restaurant Tinker Kitchen grants members access to commercial-grade kitchen with a shared-kitchen concept

Tinker Kitchen in San Francisco bills itself as a marker space for cooking, offering members access to full equipped commercial-grade kitchens where they can learn and experiment with food. Tinker Kitchen has no reservation system, allowing members to check a shared calendar and drop by during opening hours. In addition to kitchen access, membership includes access to special events, cooking classes, dishwashing help and the option to join culinary clubs that meet regularly.

Sustainability & Transparency BSES Rajdhani Power Limited lets customers sell their excess solar power

BSES Rajdhani Power Limited, a power company in Delhi, India, that enables customers to sell excess solar power to their neighbors. Using a blockchain-based platform, customers with rooftop solar panels can sell any excess solar power the panels generate to their neighbors, even if their neighbors don’t have rooftop solar power.

Transactions & Payments Green Power Exchange uses blockchain to let users trade renewable energy

Green Power Exchange is a blockchain-based platform that lets consumers trade solar and wind power with one another by using its Initial Coin Offering. The company created two different coins: the GPX that is used to buy and sell energy, and the GET that helps manage energy post purchase.

Automotive Toyota Pursues Transformation Into Mobility Brand With KINTO Launch

In a bid to become a leading global mobility services company, Toyota launched this week its long-awaited KINTO brand, which provides transport-related amenities like subscription-based leases and potentially even ride-hailing to customers in Europe