Closing The Loop With Sustainable Packaging

As single-use plastic waste becomes a global environmental crisis, consumer preference is shifting strongly towards sustainable options, driving brands to rethink their end-to-end supply chain and consider the environmental impact of their product’s packaging. From innovating with cutting-edge materials to post-consumer initiatives that remove the friction from refilling or recycling their items, this research paper explores how forward-thinking CPG brands are redesigning their packaging practices in order to connect with consumers over shared values while creating new revenue opportunities. 

It is supported by best-in-class case studies, and insights collected from the PSFK x Suzy Sustainable Packaging Survey, an original survey of 500 US consumers conducted by PSFK and Suzy, the real-time consumer polling platform.

Published July 2019

This 12-page report includes:

  • 25 trend-supporting exemplary case studies
  • Exclusive expert insights from 3 of the featured brands
  • 4 key levers for redesigning packaging practices
  • Results from the PSFK x Suzy Sustainable Packaging Survey, an original survey of 500 US consumers conducted by PSFK and Suzy, the real-time consumer polling platform, that provide key insights into consumers’ emerging views on the importance of sustainable packaging

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Insights From Closing The Loop With Sustainable Packaging

Analysis How Tide And More Use Efficient Packaging To Curb Carbon Emissions

With innovative design that allows products to ship in smaller, compact containers, brands are helping to offset their environmental impacts

Analysis From Nestlé to Guinness, CPGers Are Rethinking Plastic-Free Packaging

A few key brands are ditching hard-to-recycle or single-use packaging in favor of materials like paper and metal to help consumers curb waste without forgoing their favorite food & bev

Analysis Three Brands Helping Shoppers Avoid Single-Use Plastic

Consumers are saying no to single-use plastic, leading innovative brands from PepsiCo to Evian to design replenishment platforms that offer alternative ways to consume their products

Analysis How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience

By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process

Analysis How Brands Like Nestlé Are Pursuing Sustainability Without Sacrificing Convenience

In a push for sustainability, brands are creating new materials with organic, biodegradable origins, preserving the convenience of disposable packaging while reducing end-of-life impact

Analysis By Rewarding Recycling, These Brands Are Becoming More Eco-Friendly

From Coca-Cola to Corona, these companies incentivize recycling to encourage greener consumer habits and give back to the planet

Analysis From Colgate To Nestlé, CPGers Are Revolutionizing Sustainability

Implementing new recycling tech and sustainable materials, these brands are responding to demand for greener retail and product experiences

Analysis Courting Today's Eco-Conscious Consumers With Closed-Loop Systems

In response to consumer demand, brands from Gillette to Nespresso are taking responsibility for the waste their products generate, establishing new circular business models

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