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PSFK Report

Community As Growth Asset

The rapid rise of COVID-19 impacted economies, industries and lives on a global scale. In the face of new challenges, opportunities to rethink processes and innovate solutions take shape. Exciting ideas and experiments are coming from everywhere. Traditional enterprises, upstart brands and individuals are working alone or in collaboration to fill in crucial gaps, support communities, build trust and transparency and keep us connected and entertained.

This report is part of a series “Innovating In Crisis,” which dives deep into the innovations driving business strategy, consumer experience and community support during challenging times.

Published May 2020