Community As Growth Asset

The rapid rise of COVID-19 has impacted economies, industries and lives on a global scale. In the face of new challenges, opportunities to rethink processes and innovate solutions take shape. Exciting ideas and experiments are coming from everywhere. Traditional enterprises, upstart brands and individuals are working alone or in collaboration to fill in crucial gaps, support communities, build trust and transparency and keep us connected and entertained. 

In the face of these challenges, opportunities to rethink processes and innovate solutions take shape. This research paper explores the exciting ideas and experiments cropping up, with traditional enterprises, upstart brands and individuals working alone or in collaboration to fill in crucial gaps, support communities, build trust and transparency, and keep people connected and entertained.

It is part of the series “Innovating In Crisis,” which dives deep into the innovations driving business strategy, consumer experience and community support during challenging times.

Published May 2020

This 29-page research paper includes:

  • 15 trends exemplifying how brands, retailers and consumers are creatively connecting to one another and providing needed support, resources and connection during a time of crisis
  • Key consumer shifts due to the impact of COVID-19
  • 92 trend-supporting exemplary case studies
  • Consumer insights and industry stats & quotes to support further research

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