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This PSFK guide is a connected wellness report explores the innovative solutions for personalized, data-driven behavioral and health experiences.
A new generation of digitally connected devices, wearables, and software platforms are leveraging consumer data to create intelligent feedback loops and provide users with personalized treatments and recommendations for their physical and mental health, as well as promote positive behavior both in-the-moment and over the long-term. Currently there are just-under two active IoT-connected devices per individual existing in the world, and for any active connected (but not necessarily IoT) device, that ratio jumps to 3 per person. These wellness market devices can be just as unique as the consumers who use them, enhancing various elements of life and human health.
In this cross-sectional study, the PSFK iQ research team explores the innovative solutions being adopted across the full spectrum of personalized, data-driven behavioral and physical health experiences. To help our members better understand the trajectories at play in this increasingly important and connected health space, PSFK has identified 6 key trends behind the tools, insights, and approaches consumers are trusting their mental and physical wellbeing with.
To help our members better understand the trajectories at play in this increasingly important and connected space, PSFK has identified 6 key trends behind the tools, insights, and approaches with which, consumers are trusting their mental and physical wellbeing. We’ve explored the innovative solutions being adopted across the full spectrum of personalized, data-driven behavioral and health experiences.
This connected wellness report includes:
This connected wellness report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
In contrast to wearables, ambient health technologies use connected sensors alongside image/video and audio recognition capabilities to measure biometric data without skin-on-skin contact—offering more flexible and comfortable approaches to health tracking and support. On a larger scale, contactless monitoring technologies can also track environmental quality to ensure optimal conditions. While much of this technology is currently for use within clinical settings, the next step will be integrating these capabilities into people’s homes.Connected Coaching
Fitness is not a one-size-fits-all approach. People respond differently to workouts and newcomers often have trouble ensuring proper form and technique. Together these factors can limit the effectiveness of training and sometimes result in injury. Absent a dedicated coach, armchair athletes must have to seek other resources or figure these things out on their own. Connected fitness gear from wearables to equipment are solving that problem through real-time tracking and monitoring of a variety of...Digital Therapeutics
Behavior change and adherence are difficult. People need to break out of well-worn patterns and embrace new ways of thinking and acting and keep that up consistently over time. Under supervised care many patients thrive but when left to themselves it’s easy to backslide into old habits. To provide personal accountability and support that can scale, a new line of AI-powered platforms are delivering behavioral therapy techniques to teach people the necessary skills and coping...
Through its Mind Uplifter app, fitness retailer ASICS provides runners and other athletes with an interactive overview of the various ways exercise affects their emotional and cognitive states.Happify Health Launches Ensemble, An AI-Based Mental Health Coach
Global healthcare platform, Happify Health, creates the first digital treatment for depression and anxiety with its new prescription therapeutic solution, Ensemble.Peloton Testing Ways To Provide Users Feedback In Real-Time
A new real-time workout coach called “The Tiger” from exercise equipment and media company Peloton is reportedly under development.