How to Enhance your Customers' Health & Wellbeing

This PSFK guide is a connected wellness report explores the innovative solutions for personalized, data-driven behavioral and health experiences.

Executive Summary

A new generation of digitally connected devices, wearables, and software platforms are leveraging consumer data to create intelligent feedback loops and provide users with personalized treatments and recommendations for their physical and mental health, as well as promote positive behavior both in-the-moment and over the long-term. Currently there are just-under two active IoT-connected devices per individual existing in the world, and for any active connected (but not necessarily IoT) device, that ratio jumps to 3 per person. These wellness market devices can be just as unique as the consumers who use them, enhancing various elements of life and human health.

Report Overview

In this cross-sectional study, the PSFK iQ research team explores the innovative solutions being adopted across the full spectrum of personalized, data-driven behavioral and physical health experiences. To help our members better understand the trajectories at play in this increasingly important and connected health space, PSFK has identified 6 key trends behind the tools, insights, and approaches consumers are trusting their mental and physical wellbeing with.

What You’ll Learn In This Report

• From physical fitness, to emotional wellbeing and mental health, how holistic feedback from connected health and wellness devices removes barriers to growth and supports consumers charting out individuals’ goals.
• When leveraging elements of play and reward-based stimulation into personal goal setting, how gamified motivation is made easier by connected wellness products that track progress.
• How new AI-powered fitness coaching tools and smart platforms provide users with real-time workout monitoring, correcting form and technique and setting personally tailored routines and daily activities.
• Why emergent ambient health technologies are using smart sensors and AI-powered connected wellness devices to track sleep patterns, heart rhythms, physical activity and a broad range of daily behavior; providing personalized, actionable personal health insights in both clinical settings and at-home.
• How cutting-edge approaches to behavioral therapeutics are leveraging AI platforms and other digital tools to coach and support individuals along their mental health journey while helping them break free of old patterns and embrace productive behavioral systems.
• Why personalized approaches to treatment and care increasingly combining sophisticated diagnostic testing with holistic lifestyle assessments to help avoid chronic disease and offer bespoke guidance and health benefits.

What’s In This Report?

To help our members better understand the trajectories at play in this increasingly important and connected space, PSFK has identified 6 key trends behind the tools, insights, and approaches with which, consumers are trusting their mental and physical wellbeing. We’ve explored the innovative solutions being adopted across the full spectrum of personalized, data-driven behavioral and health experiences.

This connected wellness report includes:

• 6 trends bringing to life how technology is being used to create connect wellness experience.
• 23 best-in-class examples from organizations leading the way through innovation
• Consumer insights around changing behaviors and expectations in connected health & wellness

Who Prepared This Report?

This connected wellness report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.