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Take me to PSFK iQThis PSFK guide is a special report that takes a look at Gen Alpha, their needs, expectations and desires. It provides perspectives and implications for brands, advertisers and retailers looking to meaningfully engage with the Generation Alpha demographic.
By 2030, the first members of Gen Alpha will be young adults and begin to interact with brands directly. While the oldest representatives of the cohort have just turned 12, Generation Alpha already has a strong digital presence and brand awareness, and holds a robust command of families’ purchasing decisions.
As Gen Alpha grows up surrounded by fast-changing technology, digital streaming, social media and screen time on every available device, this streaming generation will become the next big challenge for brands and marketers.
Alphas are the next generation of customers, and retailers do not want to lose out on their future spending. In this report, PSFK researchers explore what shapes today’s Generation Alpha and the consumer shifts in the market brands can expect as the cohort reaches its maturity. Supported by best-in-class examples of innovation, understand what Generation Alpha is today and what to expect from the cohort in the future.
Danish company LEGO, the largest toy company in the world, is helping create new value-driven experiences for children through initiatives like its Build Big Feelings campaign.
Forever 21 and Barbie team up for a collection allowing kids to express their individuality across virtual and physical worldsFashion retailer Forever 21 and Mattel’s iconic Barbie toy brand are collaborating on the “Barbie Summer 2022 Collection,” a limited edition clothing collection and accompanying in-store, online, and metaverse-based experience meant to engage generation alpha across multiple platforms by meeting them where they already are.
Readyland's interactive, Alexa-supported books let kids talk to the charactersReadyland’s line of hyper-innovative, printed children’s books use Amazon Alexa’s smart voice assistant technology to create a magically immersive reading experience with book characters that can talk back to and engage the child reading.