The Content & Commerce Debrief

From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.

It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

Published Aug 2018

Pro content
The 35+ page playbook includes:

  • Key insights on the needs, desires and expectations of modern consumers
  • 5 new consumer behaviors as they relate to shopping and media
  • 7 trends-based initiatives supported by 22 exemplary case studies
  • Industry implications for a variety of consumer-facing industries
Additional content:

  • Summary presentation deck
  • Link to Content & Commerce webinar recording
Summary Presentation
Immersion

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

Insights

Brand Activation & Immersion Interview: Perry Ellis Shoppers Can Ask Alexa What To Wear

In an interview with PSFK, Marketing Manager Ally Lee explains why Perry Ellis created a voice-activated skill that provides men with curated, real-time advice that integrates seamlessly with their daily routine, and that, in turn, is helping inform the apparel brand's online and offline store experience

Post Purchase Service & Support Consumer Reviews Platform Lets Brands Automatically Leverage Organic Content To Promote Products

Influenster created a service that syncs 23 million reviews with retailers who can then use the information to promote their goods, driving sales with consumer-generated content

Beauty How Brands Are Focusing On Live-Stream Content To Generate Excitement And Drive Sales

From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience

Shopper Marketing & Promotions Jo Malone Lets Customers Purchase Perfume Through Shoppable Videos

The interactive videos allow shoppers an engaging way to click to buy, driving sales for the beauty retailer while also providing it with key consumer purchase data

Delivery & Logistics Shoppable Recipes Let Cooks Add Ingredients To Online Carts To Receive Same-Day Delivery

Meal ideas on Allrecipes.com are now shoppable so home cooks can have the necessary ingredients delivered on-demand via AmazonFresh

Brand Activation & Immersion Bacardi Creates Consumer-Chosen Content For Its IGTV Debut

The spirits company made its fans part of the production process, allowing them to vote on what locations and camera angles to use via Instagram polls, letting its consumers have an active role in brand content creation

View more posts about Although 51% of marketers and retailers surveyed said that they were somewhat effective at using content to drive sales, only 3% said they were very effective