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PSFK Report

Content & Commerce Debrief

From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.

It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

Published Aug 2018

Content & Commerce Debrief
Preview

The 35+ page playbook includes:

  • Key insights on the needs, desires and expectations of modern consumers
  • 5 new consumer behaviors as they relate to shopping and media
  • 7 trends-based initiatives supported by 22 exemplary case studies
  • Industry implications for a variety of consumer-facing industries

Additional content:

  • Summary presentation deck
  • Link to Content & Commerce webinar recording