The Content & Commerce Debrief

From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.

It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

Published Aug 2018

The 35+ page playbook includes:

  • Key insights on the needs, desires and expectations of modern consumers
  • 5 new consumer behaviors as they relate to shopping and media
  • 7 trends-based initiatives supported by 22 exemplary case studies
  • Industry implications for a variety of consumer-facing industries
Additional content:

  • Summary presentation deck
  • Link to Content & Commerce webinar recording

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Insights From The Content & Commerce Debrief

Interview Interview: Perry Ellis Shoppers Can Ask Alexa What To Wear

In an interview with PSFK, Marketing Manager Ally Lee explains why Perry Ellis created a voice-activated skill that provides men with curated, real-time advice that integrates seamlessly with their daily routine, and that, in turn, is helping inform the apparel brand's online and offline store experience

Interview Interview: Stella Artois' VP On How The Brand Is Becoming A Wellness Partner

Slow down, reflect and enjoy every sip of a Stella Artois—PSFK speaks with the beverage brand's Vice President Harry Lewis on its foray into the mindfulness space, and how it's using immersive sensory journeys, replete with engaging content and packaging, to connect with customers

Podcast Podcast: Driving Commerce With Content

In this show, PSFK shares insights from its Content & Commerce Debrief webinar, examining new ways retailers are using content to drive consumers down the purchase path