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Content Marketing for Shoppable Moments

This PSFK Guide is a content marketing report to help brands and retailers engage with their customers, inspire loyalty, and drive purchases in social media.

Executive Summary

Connected online social platforms are transitioning from places to participate in conversations into fully fledged content marketing channels, while the addition of new commerce tools and capabilities is transforming the content these popular platforms host into valuable storefronts to facilitate sales. Simultaneously, the ascension of influencers and creators with large, highly engaged audiences is changing the ways and methods brands and retailers are able to deploy their marketing efforts in order to engage with their customers, inspire loyalty, and drive purchases.

Report Overview

Within this content marketing report, the PSFK iQ research team reveals five key content marketing strategies, bringing them to life with best-in-class recent examples.

What You’ll Learn In This Report

  • Why content is king within today’s marketing landscape, as brands increasingly replace traditional advertising with innovative cross-channel media strategies that drive engagement in new ways.
  • Why “As seen on TikTok” (or other comparable online platforms) has become the new “As seen on TV”.
  • How new social media platforms may become even powerful drivers of commerce than TV or traditional content-based media.
  • How brands and retailers are turning what were once simple discovery occasions into newly shoppable moments.
  • By facilitating casual interactions, how brands and retailers are able to leverage a broad array of ecosystem touchpoints into important drivers of purchase and streamline the path from inspiration, to consideration, to checkout.

What’s In This Report?

Within this report, the PSFK team looks at five key trends-led strategies in content marketing, bringing them to life for our members with a number of recent examples from the marketplace.

This content marketing report includes:

  • 5 trends-led strategies at the intersection of content-driven marketing and social media
  • 20 best-in-class examples of innovative content-driven marketing, including KFC, L’Oreal, Mountain Dew, Nike, Shein and more
  • Consumer insights around expectations associated with delivery and fulfillment

Published on: Dec 4, 2021

Who Prepared This Report?

This content marketing report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.