Creating A Value-Added UX Through Localized Data

This PSFK research paper explores how companies are driving a more relevant, contextual UX for customers on mobile and desktop using location data. The paper explores best-in-class examples of businesses that are localizing where users are in order to display accurate content, with a focus on providing relevant information in terms of broad regional content, rather than individually personalizing location-based content.

Published March 2018

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