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While digital gifting delivers upon today’s consumer expectations for speed and convenience, virtual gift cards can still feel less personal and thoughtful compared to other forms of gifting. This research paper explores how brands and retailers are improving their digital gifting options to offer a seamless end-to-end experience for the giver and recipient that still feels personalized and responsive.
The following insights and examples show progressive ways that companies are elevating digital gifting through social network and loyalty program integrations, expanded payment options and facilitated transactions.
Published November 2019