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PSFK Report

Creating Seamless In-Store Transactions

Connected stores and seamless checkout capabilities have been buzzworthy points of innovation within the retail and technology sectors for years now. Spurred by leaders in AI-powered grab & go technology, in-store app checkout and self-service stations, the store of the future has been incrementally working toward reality, moving omnichannel capabilities from a novelty to the collective consumer expectation. Now, due to the specific challenges introduced by COVID-19 and the ensuing pandemic, retailers are realizing the importance of agile operations—throughout every point of the supply chain and consumer shopping journey—in delivering a safe in-store experience. 

This research report explores what the physical shopping environment will look like both during and beyond COVID-19, specifically focusing on the checkout experience, and how retailers can provide the level of convenience and seamlessness in-store that consumers now expect. 

Published April 2020